Adelaide Fringe finds new ways to reward festival fanatics

Who doesn't love the VIP treatment?

Adelaide Fringe has launched an exclusive new membership program available to arts and entertainment lovers of all ages.

The not-for-profit arts organisation is offering a Fringe Membership program, which is open to everyone and gives members a range of exciting rewards in return for a small annual fee.

Membership benefits include an express phone and box office ticketing service, special ticket prices for participating Fringe shows and access to exclusive entertainment discounts and giveaways throughout the year.

Adelaide Fringe Director and CEO Heather Croall said the new membership program would benefit both frequent Fringe-goers and participating artists.

"We want to reward our extended Fringe family with VIP services that enhance their Fringe experience and help them discover everything the festival has to offer," Ms Croall said.

"By providing our members with regular updates and offers, we're also ensuring year-round opportunities to help artists sell tickets to a dedicated membership audience."

A concierge service will be available to members during the Adelaide Fringe to help them navigate the event guide and make the most out of the season. There will also be members' lounges at the main CBD box offices.

Fringe Membership is open to everyone and costs just $19.95 per year, with all proceeds going towards servicing and staffing the program. The new program replaces the TREv rewards program, which was only available to under 30s.

The 2017 Adelaide Fringe will run from February 17 to March 19.

For more information, visit adelaidefringe.com.au.